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Since launching in September 2017, our Live in WLG events marketing campaign continues to perform well.
Our new events brand and marketing campaign was launched in September 2017. Live in WLG is designed to promote events in our venues and the wider Wellington area, help connect audiences with great live experiences, support our clients and partners in marketing their events and reinforce Wellington’s reputation as the cultural capital.
The campaign includes:
Since launching, we’ve delivered three seasonal phases of the campaign - Spring (Sep - Nov 2017), Summer (Dec 2017 - Feb 2018) and Autumn (Apr - May 2018). Some of the results so far: